Investor Overview
Most brands have no idea whether it is choosing them. GOSH AI is the company measuring who AI recommends, why, and what moves it.
Sources: Gartner press release (Feb 2024), McKinsey & Company (Oct 2025), Bain & Company (Feb 2025), Forrester (Feb 2026).
Every brand measures search rank, ad spend and social reach. Not one of them can answer the question that now decides the sale.
A mention count with no model of who was asking, where they were, or who else was in the answer. It stops at a dashboard, so the client is handed a number and no way to move it. Easy to build, and therefore easy to replicate.
Recommendation measured by buyer stage, category and geography, against the competitive set the model actually returns. Then the activation tools act on it, and the next sweep measures whether it worked.
One is a metric. The other is a system that changes the outcome.
Three decisions in the engine that a competitor cannot shortcut.
The engine holds zero category knowledge.
No product, brand, ingredient or category vocabulary in production code, and it never branches on category name. Adding a category requires no code change. That is why one instrument already measures 78 categories from plastics to skincare to chiropractic.Adjudicated across model families.
The same evidence is judged by frontier models from different providers rather than trusted from a single model. No one vendor's behaviour defines the measurement, and no single model's blind spot becomes the client's.Every claim traces to a literal span.
No inference and no paraphrase. Each recorded mention points at an exact substring in a stored model response. Writes are all or nothing, and unknown state fails closed.Every run is reproducible.
An audit freezes its prompt manifest and replays it in order with the identifiers preserved. That is what makes one month comparable to the next, and a score that cannot be compared over time is not a measurement.No enterprise builds a budget on a figure it cannot audit. ARDI Sentinel is the release assurance layer sitting between a finished measurement and a client, and it is why this sells upmarket rather than staying a small business tool.
Anyone can publish a score. We can prove ours, or refuse to send it.
Measurement tells the client exactly where they are absent. The tools act on it. What they publish becomes the signal the next sweep reads.
A competitor with a better dashboard has no activation. A competitor with better content tools has no intelligence.
Closing the loop requires both halves plus the measurement spine that connects them. That is a different order of problem from building another dashboard, and it is the reason the advantage compounds every cycle instead of being copied in a quarter.Seven tools, one shared authorization spine, each live with its own protected backend. These do not recommend an action. They perform it.
Intelligent Advertising. Turns the measurement into precision campaigns and deploys them live to Google and Meta.
LiveReads the gaps ARDI found and produces the copy and imagery that fill them, then logs what was published.
LiveOne consistent brand identity across everything published, because visual consistency is itself a recognition signal.
LiveFinds the sources AI actually cites where the brand is absent, then drafts the outreach that fixes it.
LiveSyncs Google Business Profile, correlates review themes to measured outcomes, and works the response surface.
LiveOne portal, two experiences by account shape. Monthly score, trend, what changed, and the work in progress.
LiveStatus verified 2026-09-20 by direct probe of each production endpoint.
The Agency Orchestrator is the layer that removes the operator from the middle. One interface, and behind it the whole lifecycle runs unattended.
| Prospect | Shape | Scale | Status |
|---|---|---|---|
| The Joint Chiropractic | Multi location franchise | 950+ clinics, 43 states | Proposal issued |
| BODYBAR Pilates | Multi location franchise | 100 studios, 70 in development | In discussion |
| SweetLeaf | Consumer packaged goods | National brand | Under evaluation |
Nothing above is signed. Listed as pipeline, not revenue.
Because the engine holds no category knowledge, the reachable market is not a vertical. It is every category where a brand can be recommended. Seventy eight are measurable today, and adding one takes no engineering.
The hardest part of selling a franchise network is not the pitch. It is getting hundreds of owners to approve spend that is not in the plan. So we stopped asking. The Joint's clinics already spend $500 a month each on SEO.
| The Joint Chiropractic, per clinic | Today | Proposed |
|---|---|---|
| Existing SEO line | $500 | $300 |
| ARDI | $0 | $200 |
| Total clinic spend | $500 | $500 |
Revenue neutral to the franchisee, and every franchise system in all 78 categories has a line like that one. This is a repeatable way in, not a concession to win a single logo.
| Brand | Units | Rate | Annual value | Versus current ARR |
|---|---|---|---|---|
| The Joint Chiropractic | 950+ clinics, 43 states | $200 per clinic | $2.28M | 18x |
| BODYBAR Pilates | 100 open, 70 in development | $595 per location | $714K | 5.7x |
| Combined | $2.99M per year | 24x |
Two conversations, both live, together worth roughly twenty four times the entire current book. That is the shape of the business.
It is also the risk. Three names in a pipeline is not a business. Either one of these walking would set the year back, and we are not willing to run a company that can be knocked over by a single phone call. The raise buys the sales capacity to build a pipeline deep enough that no one logo ever matters this much again.
Proposed structures at the rates shown. Neither is signed, and both are presented as pipeline rather than revenue.
The corporate engagement and the per location engagement are cross beneficial, never substitutes. Corporate raises the floor across the network. Location density strengthens the brand signal that lifts corporate authority.
| Tier | Who it is for | Price | Term |
|---|---|---|---|
| ARDI Intelligence | Brands with an in-house team to execute | From $1,500 per month | Six months |
| ARDI Authority | Corporate, multi location and multi product | From $3,000 per month | Six months |
| ARDI Studio | Single locations getting started | $395 per location | Three months |
| ARDI Studio+ | Locations running the full toolset | $795 per location | Three months |
| ARDI Studio Pro | Locations that want it handled end to end | $1,295 per location | Three months |
All terms renew automatically. Current average contract value is roughly $19K per year.
Two further streams are in development on the same spine. Infrastructure for both is deployed and verified. Neither has been exercised end to end, and neither is presented here as operating.
ARDI Agency opens a channel.
Agencies run ARDI for their own client books under their own brand. Distribution stops scaling with sales headcount. Foundation accepted and live, with local geography and product publication still gated.ARDI Product Index opens CPG.
Measurement moves from whether AI knows the brand to whether AI recommends the individual product and whether it can be bought. Extractor deployed, database contract installed, one category collected. Not yet run end to end.Brand level measurement serves multi location businesses. Product level measurement serves consumer packaged goods. Same spine, two markets, and for a CPG client they are sequential halves of one engagement rather than alternatives.
Built the entire ARDI platform in twelve months and remains sole architect of the measurement methodology. Ran a marketing company for fourteen years before this.
Owns platform validation and the governance layer that makes every published metric traceable.
Owns the brand system and publication design across every client deliverable, and runs outbound.
Most founders raising in this category can build the instrument or sell it. The go to market risk here is carried by someone who has run a marketing business for fourteen years. The company is one hundred percent founder owned with no equity issued and a clean cap table.
The full 24 month plan costs $853,000. Current recurring revenue funds roughly $250,000 of it, so the raise covers the balance with real buffer rather than landing exactly on zero.
Net burn of roughly $26K per month, against revenue the plan deliberately assumes does not grow for two years.
Figures on this page are modelled from current operating costs and live published pricing. Market statistics are drawn from published third party research and each is traceable to its source on request.
CHOSEN > FOUND
Being found got you onto a list. Being chosen gets you the customer.
GOSH AI is an AI Recommendation and Discovery Intelligence company.